Solution

• Extensive review of their digital marketing activities
• Launched a new website alongside their new visual identity and assets: Wordpress brochure website, logo, colour palette, food & drinks menu,  business cards, event posters
• Created new customer personas and focused on targeting them on two platforms: Facebook and Instagram. This allowed for a more manageable and consistent approach to content creation and community management
• Created a monthly content calendar so all team members could quickly add, view and plan upcoming posts on social media
• New framework for paid social media campaigns to advertise upcoming events, live music and special promotional content quickly
• Monthly content creation for new food and drinks offers and photography of the interior and exterior of the restaurant and bar

Outcome

• Increase in engagement with local customers:
  • Instagram account growing over 400% and
  • Facebook engagement increasing by 12%
• Increase in food bookings
• Increase in restaurant footfall
• Increase in event & function room bookings via the website

We continue to manage The Graduate’s social media channels along with creating engaging content through monthly video & photography sessions in line with their content calendar and overall social media strategy.