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The Graduate Social Media Management

Graduate exterior shot for social media

We worked with The Graduate to create and implement a full social media strategy

Client

The Graduate Bar and Restaurant

Services

Social Media, Website, Graphic Design

Year

2016 – Present

Website

About The Project

Brief

  • Branding review and a refresh of their brand and visual identity assets
  • Development of a new responsive brochure website to  advertise their menus and also generate enquiries and bookings for their large function rooms for events
  • Review their online presence, along with creating an ongoing strategy to manage their social media channels.
  • Increase engagement within the online community and increase market share in a competitive local area. A vibrant bar in the Killiney, South Dublin, The Graduate is a focal point in the community.
  • Create new content (photography & videos) for a bank of content for their social media, website and printing requirements
  • Regular food photography sessions to focus more on their excellent food offering, promoting a more gastro-bar culture

Solution

  • Extensive review of their digital marketing activities
  • Launched a new website alongside their new visual identity and assets: Wordpress brochure website, logo, colour palette, food & drinks menu,  business cards, event posters
  • Created new customer personas and focused on targeting them on two platforms: Facebook and Instagram. This allowed for a more manageable and consistent approach to content creation and community management
  • Created a monthly content calendar so all team members could quickly add, view and plan upcoming posts on social media
  • New framework for paid social media campaigns to advertise upcoming events, live music and special promotional content quickly
  • Monthly content creation for new food and drinks offers and photography of the interior and exterior of the restaurant and bar

Outcome

  • Increase in engagement with local customers:
    • Instagram account growing over 400% and
    • Facebook engagement increasing by 12%
  • Increase in food bookings
  • Increase in restaurant footfall
  • Increase in event & function room bookings via the website

We continue to manage The Graduate’s social media channels along with creating engaging content through monthly video & photography sessions in line with their content calendar and overall social media strategy.

Ready to work together?