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Micil Distillery eCommerce Website

Micil Distillery Responsive Website Portfolio Zoom

We worked with Micil Distillery's on the development of their first eCommerce website.

Client

Micil Distillery

Services

Website

Year

March, 2022

Website

About The Project

Brief

We were approached by BordBia to develop Micil Distillery’s first eCommerce website and promote their entire product range. Micil Distillery had established itself with its distinctive brand and award-winning range of products but their website in particular did not match their brand, nor was the website content easy to manage

Requirements:

  • A more professional website to showcase their brand and sell their current and new products to both domestic and international markets.
  • Recruit new consumers and drive existing consumers to the Micil Distillery website
  • Create an on-brand and pain-free online checkout experience to ensure high sales figures
  • Bring the brand and the expanding product portfolio to life online via a new consumer facing eCommerce website

Solution

We brought to life Micil Distillery’s vision using the Wordpress CMS through collaboration with a great design team at threebrand. The new Wordpress website supports the company’s brand and growth ambitions as it expands its product portfolio, investor and distribution opportunities, both domestically and internationally.

Commercially the new website is extremely important for the business, facilitating sales of products via an e-commerce solution and visitor centre tour bookings. The website now drives expressions of interest from potential investors & distribution partners through a newly developed cask ownership offering and capturing leads in this regard.

"It was a pleasure to work with the team at Craft Digital throughout this project. Marcos and his team went above and beyond to ensure the successful delivery of the Micil website. There was a real demonstration of collaboration on this inter-agency project in order to realise the client’s objectives and bring the Micil brand to life online."

- Nicola Martin, Insight and Brand Building Specialist (Bord Bia)

"We had the good fortune to choose Marcos at Craft Digital when we decided to upgrade to a new company website earlier this year. We had several web design companies pitch for the project, and Craft Digital were the standout candidate from the outset. They are consummate professionals that made a complicated process very easy for us, and Marcos was an absolute pleasure to work with from start to finish. They went above and beyond for us, and the result is an incredible website that has literally quadrupled our online sales overnight, and given our company an online brand home that we can be proud of. I can’t speak highly enough of Marcos and Craft Digital, and would strongly recommend them to anyone looking for a premium website!"

- Ross Tobin, Co-Founder

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