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Blackrock WeightCare Brand Identity & Website

Blackrock WeightCare Mr William Robb Branded

Brand Identity & Website development for a new weight loss surgery business in Ireland.


Blackrock WeightCare


Website, Graphic Design


February, 2022


About The Project


We were approached by a new dedicated Weight Loss Surgery business to:

  • Consult on their new business & trading name
  • Design and develop a new Visual Brand Identity
  • Develop a premium brochure website solution to easily manage and promote the business’ weight loss services and aftercare
  • Ensure the new website is easily found online with Local Search Engine Optimisation and Organic Search Engine Optimisation strategies


  • Developed a full visual identity suite to cater for all aspects of the weight loss journey
  • The brand now conveys confidence, safety and professionalism in what is a major decision for patients
  • The new brand can now stand alone, be promoted and grown outside of their current private hospital locations
  • Our Wordpress website solution allows Blackrock WeightCare to control and manage content going forward and expand their business within Dublin and Ireland over time
  • The brands consistency both online and offline emits the safety and assurance expected of a high quality premium weight loss surgery business
  • Targeted local search engine optimisation for each of their locations


  • Significant increase in new patient enquiries via the website
  • Increasing organic ranking on Google Search Results pages
  • Google Ads campaign to be launched in 2022 to maximise patient enquiries and website traffic

"A great team to work with in the development of our new brand and website for weight loss surgery - Blackrock WeightCare

From the outset they were fantastic to deal with. They assessed the needs of my site, made suggestions and were ever responsive to my own input and ideas. As the project continued, nothing was too much trouble and no matter how many times I requested updates and changes, it was never a problem.

I am delighted with the look and the fluency of the site they have provided me with. Not only was their work extremely professional but it also came at a sensible price and I left the project feeling that we both had got value from it.

The after care of the site that they continue to provide is exceptional. Any snags that have been noted have been dealt with immediately and I have never felt that when the final bill was paid access to the team stopped!

I would have no hesitation in recommending Craft Digital to any colleague or indeed other business wishing to improve their web presence. Thank you!"

- William Robb, Founder, Blackrock WeightCare

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