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CASTLE33 is now Craft Digital

We are delighted to announce that we have recently rebranded our agency, designing a visual identity from the ground up and choosing a new name to represent us as we move forward: Craft Digital. In 2015, we launched our sub-brand Craft Digital, which would be the arm of the business that focused solely on the […]

Everything you need to know about the Trading Online Voucher

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Information accurate as of June 2022. Did you know that while consumer trends highlight an increase in online spending from month to month, only 23% of small Irish businesses sell online? Not only that, but it’s thought that of online purchases made in Ireland, up to 70% of these are done in overseas markets. That […]

Optimising Content For Your Audience: Baby Boomers vs. Gen Z

Optimising Content For Your Audience- Baby Boomers vs. Generation Z blog

Regardless of your writing skills, there are a lot of factors that affect how content is perceived. While some marketing experts will prioritize search engine optimisation and semantics, the majority of website owners would like to have well-written content. But in order to create quality content, you have to know your audience. Certain articles will […]