CASTLE33 is now Craft Digital

We are delighted to announce that we have recently rebranded our agency, designing a visual identity from the ground up and choosing a new name to represent us as we move forward: Craft Digital. In 2015, we launched our sub-brand Craft Digital, which would be the arm of the business that focused solely on the […]

Everything you need to know about the Trading Online Voucher

Information accurate as of June 2022. Did you know that while consumer trends highlight an increase in online spending from month to month, only 23% of small Irish businesses sell online? Not only that, but it’s thought that of online purchases made in Ireland, up to 70% of these are done in overseas markets. That […]

Optimising Content For Your Audience: Baby Boomers vs. Gen Z

Optimising Content For Your Audience- Baby Boomers vs. Generation Z blog

Regardless of your writing skills, there are a lot of factors that affect how content is perceived. While some marketing experts will prioritize search engine optimisation and semantics, the majority of website owners would like to have well-written content. But in order to create quality content, you have to know your audience. Certain articles will […]

5 Tips On How To Promote Your New Podcast

How-to-promote-a-podcast-online

What is the best way of promoting a Podcast? You’ve bought the equipment, the fluffy mic cover, soundproofed the walls with egg cartons and created your masterpiece. But what’re the next steps? Podcasting has become a very simple way of giving a person, company, or brand a voice. Its intimacy is unique and the ability to […]