CASTLE33 is now Craft Digital
We are delighted to announce that we have recently rebranded our agency, designing a visual identity from the ground up and choosing a new name to represent us as we move forward: Craft Digital. In 2015, we launched our sub-brand Craft Digital, which would be the arm of the business that focused solely on the […]
Everything you need to know about the Trading Online Voucher
Information accurate as of June 2022. Did you know that while consumer trends highlight an increase in online spending from month to month, only 23% of small Irish businesses sell online? Not only that, but it’s thought that of online purchases made in Ireland, up to 70% of these are done in overseas markets. That […]
Optimising Content For Your Audience: Baby Boomers vs. Gen Z
Regardless of your writing skills, there are a lot of factors that affect how content is perceived. While some marketing experts will prioritize search engine optimisation and semantics, the majority of website owners would like to have well-written content. But in order to create quality content, you have to know your audience. Certain articles will […]